7 TIPS FOR PRODUCT ENHANCEMENT TO INCREASE YOUR

7 TIPS FOR PRODUCT ENHANCEMENT TO INCREASE YOUR
SALES
by: abe cherian
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7 TIPS FOR PRODUCT ENHANCEMENT TO INCREASE YOUR
sales
by abe cherian
COPYRIGHT ? 2009

EVERYONE NEEDS TO KNOW WHAT BUSINESS THEY'RE IN
and they
need to be able to express that purpose in a few
SENTENCES
in their usa.

USING PRODUCT ENHANCEMENT TOWARDS HELPING WITH
your current
mission statement, should help determine your
BUSINESS AS A
leading provider. for ex; if you're a plumber,
you're not
IN THE BUSINESS OF PLUMBING. IF YOU'RE A CARPET
cleaner,
you're not in the business of carpet cleaning.
YOU'RE IN
the business of marketing plumbing or marketing
carpet
CLEANING SERVICES.

your mission statement is what is best for you.
YOU CAN
constantly measure all of your activities then
to the
MISSION OF YOUR COMPANY. YOU CAN FURTHER MEASURE
the
success by the success of your clients or
CUSTOMERS. THE
more successful your customers are in getting
the benefits
FROM YOU, THE MORE SUCCESSFUL YOU WILL BE IN
growing your
business.

if you're currently not generating the volume of
business
YOU WANT, YOUR CUSTOMERS AREN'T PURCHASING AS
much as you
want them to.

here's an exercise that you should go through
periodically
TO EVALUATE WAYS YOU CAN MAKE YOUR PRODUCT OR
service
better, and thereby either increase sales or
EXTEND YOUR
product or service life cycle.

GET OUT A PIECE OF PAPER AND ANSWER THE
following questions.

1. WRITE DOWN NOT WHAT YOUR PRODUCT OR SERVICE
is, but the
need or desire of your target market that you
HAVE
perceived.

2. BRAINSTORM OTHER WAYS TO FULFILL THAT NEED IN
ways other
than through the use of your current product or
SERVICE.

3. list all the obvious and not so-obvious
FEATURES OF YOUR
product or service.

4. ENHANCE YOUR PRODUCT OR SERVICE WITH
alternative ways to
fulfill your customer's needs based on the ways
YOU
brainstormed in #2.

5. IDENTIFY YOUR USA VERSUS YOUR COMPETITOR'S
and any other
alternative products or services.

6. create five different front and back-end up
sell
SCENARIOS FOR EACH PRODUCT AND SERVICE YOU
intend to offer.
you can encompass one of these attributes in
EACH SALE
scenario that you come up with.

7. DETERMINE HOW BEST TO INCORPORATE INCENTIVES
for getting
your prospects to buy. you want them to buy, buy
NOW, AND
buy from you.

DON'T LIMIT YOURSELF TO THE LIST BELOW, BUT HERE
are some
additional ways you can begin. these are reasons
CUSTOMERS
typically patronize a certain business. identify
major
SALES ADVANTAGES THAT YOU HAVE OVER YOUR
competition.

LOW PRICE TOP QUALITY CONVENIENT LOCATION
friendly
employees knowledgeable employees nice business
SURROUNDINGS FAIR CREDIT OR RETURN POLICY GOOD
selection
convenient hours

the important thing about running a small
business is to
KNOW THE DIRECTION IN WHICH YOU'RE HEADING; TO
know on a
day-to-day basis your progress in that very
DIRECTION; TO
be aware of what your competitors are doing and
to practice
GOOD MONEY MANAGEMENT AT ALL TIMES. ALL THIS
will prepare
you to recognize potential problems before they
ARISE.

in order to survive with a small business,
REGARDLESS OF
the economic climate, it is essential to
surround yourself
WITH SMART PEOPLE, AND PRACTICE SOUND BUSINESS
management
at all times.

about the author:
ABE CHERIAN IS THE FOUNDER OF MULTIPLE STREAM
media,
a company that helps online businesses find new
LEADS AND MORE CUSTOMERS WITHOUT SPENDING A
fortune.
http://www.multiplestreammktg.com [2]

CIRCULATED BY ARTICLE EMPORIUM [3]
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